Will Coleman is the co-founder and CEO of Alto, an affordable premium rideshare service headquartered in Dallas, Texas. Alto elevates the experience for passengers and drivers by providing unmatched safety, hospitality, and consistency in every ride and delivery. Will is a former Partner at McKinsey & Company where he led the consumer air and travel practice and helped some of the world’s largest travel brands build disruptive strategies for growth. Will graduated from the University of Texas at Austin and is a Dallas native.
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